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Personal Branding Blueprint
Discover A Step-by-Step Guide to Building Your Personal Brand
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The digital world is full of clutter. Did you know that research shows that we are exposed to upward of 5,000 marketing messages each day? Some are overt and others are more hidden, but in order for a marketing message to succeed it must stand out. Given that there are so many brands and products out there targeting your audience, it is essential that you are seen as the leader of your industry and the best choice. Could Your Digital Presence Be Harming Your Business? Did you know your digital presence could be harming your business? If your digital presence is chaotic, your audience will be confused about your product and what you stand for. To prevent this, you need to have a cohesive, streamlined, and high-quality social media presence. To stand out you need to understand your target audience. Many of the advertisements we see are not directed specifically to us; and they are unsuccessful. In order for a message to be well received, it has to be directly aimed towards a group of people who are likely to respond to it. It Doesn't Matter How Many Followers You Have Did you know that it does not matter how many followers you have? Everything you know about gaining followers is wrong. What is important, is the quality of those followers. You need to attract people who will engage and enjoy your product—not just scroll past your posts. Successful brands have engaged followers who care for you as you do for them. So where do you begin to build your personal brand? Allow me to introduce to you... THE PERSONAL BRANDING BLUEPRINT A Step-by-Step Guide to Building Your Personal Brand. Become More Influential and Win More Clients. The Personal Branding Blueprint takes you through the process of creating a brand right from the beginning and is full of hot tips and things to keep in mind. Some of the things that this book will teach you include: * What exactly a personal brand is and why it is so important * How to understand yourself to better create a brand * Information on what to look for when defining your target audience * Deciding what you have to offer your audience * Methods to help your audience trust you * Why you need to be authentic * The keys to consistent branding * Information on the benefits of different platforms * The top secrets to deciding which media will be right for you * The kinds of content strategies you should aim for * How to get your audience to believe you are an authoritative voice and expert in your industry * The smallest details that often get overlooked that will make you seem unprofessional * Helpful reminders to ensure that you are reaching your target audience * The down low: total followers vs total engagement * The keys to connecting with your audience * Ideas to create a network * The most important analytics to look out for * How to use analytics to grow your brand * The biggest overlooked tip: building a community * Top tricks to carry your digital brand in your offline life * Ways to incorporate your brand into your everyday life to improve credibility * Reminders that you should be monitoring your progress * Successful brand examples * Gentle prompts that will help you become a better brand, once you invest the time in defining it * And so much more!
Carlos Batista
Carlos Batista
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10 Lesson
Why personal branding matters
Video - 3.43 mins
Benefits of building your personal branding strategy
Video - 3.7 mins
Most common mistakes made when building a personal branding strategy
Video - 3.71 mins
Things to consider when choosing the target audience for your personal branding
Video - 4.04 mins
Most important things to define in your personal branding
Video - 3.1 mins
Things you need to check to make sure your personal branding is reaching your target audience
Video - 3.82 mins
Easy ways to carry your brand into your personal life and build your authenticity
Video - 3.82 mins
Simple things to incorporate into your personal branding
Video - 3.74 mins
Signs that your personal branding is not working for you and how to test it
Video - 3.82 mins
Secrets to using social media for your brand
Video - 3.93 mins