
Your Successful Small Business • Module 6 • Sales: Getting people to buy your stuff: pitching, selling, customer service/care
Sales: Getting people to buy from you
Description
When you have completed this module, you should be able to:
• explain why customers’ needs/wants must be satisfied to make a sale
• explain why it is necessary to conduct market research
• explain the difference between features and benefits
• develop an effective sales strategy
• draw up a series of steps necessary to make a sale
• explain how to offer a solution to a client’s problem rather than a product
• ‘answer objections’
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Your Successful Small Business • Module 6 • Sales: Getting people to buy your stuff: pitching, selling, customer service/care
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