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Your Successful Small Business • Module 5 • Marketing – Letting people know about your business: branding, promoting, contact networking
Letting prospective customers know about your business and its products
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When you have completed this module, you should be able to:
• explain what the marketing function is and how it complements sales
• identify and describe several marketing channels
• explain the relationship between marketing, advertising and public relations
• explain the relationship between a logo, branding and corporate identity
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Your Successful Small Business • Module 5 • Marketing – Letting people know about your business: branding, promoting, contact networking
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