
Your Successful Small Business • Module 4 • The market: Your customers – the people who buy your products and services
Marketing: How to attract and keep your customers
Description
When you have completed this module, you should be able to:
• explain who a customer is in relation to the market
• explain why marketing and sales functions are important for the success of any company
• describe market segmentation
• explain what a company’s Value Proposition is to their customer
• describe the various benefits of using the BCG and the Ansoff growth matrices
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Your Successful Small Business • Module 4 • The market: Your customers – the people who buy your products and services
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