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Courses%2fimages%2fn9clu8p8rs380lumbe7mfo7apqu7abman%20with%20computer%204%201575x1050
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Your Successful Small Business • Module 4 • The market: Your customers – the people who buy your products and services
Marketing: How to attract and keep your customers
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When you have completed this module, you should be able to: • explain who a customer is in relation to the market • explain why marketing and sales functions are important for the success of any company • describe market segmentation • explain what a company’s Value Proposition is to their customer • describe the various benefits of using the BCG and the Ansoff growth matrices
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Rick Ed
Rick Ed
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Your Successful Small Business • Module 4 • The market: Your customers – the people who buy your products and services
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