What you should know by the end of this module When you have completed this module, you should be able to: • briefly describe the origin of the modern business • identify the types of ‘skills’ that will be necessary to succeed in business in the very near future • explain the relationship between Gerber’s three ‘people’ or personalities running a business • identify the key personality traits necessary for a business-owner to succeed • argue why you have what it takes to start and run your own business